Ice cream that doesn’t make you choose.

Rich, custard-style ice cream made in small batches in NYC with Hudson Valley cream. Less added sugar and real fiber, so your favorite part of the day does a little more for you.

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No payment until your spot is confirmed.
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A glass bowl of strawberry ice cream topped with a fresh strawberry, outside on a wooden ledge

You’d never know it’s there.

Every pint carries at least three plant fibers, the kind the good bacteria in your gut feed on, in a custard so smooth you’d never guess they’re there.

55% lessadded sugar than premium ice cream

4–5 g fiberper 4 oz, against 0 g

3+ fibersfrom plants, in every pint

Senza has as much fiber as an apple, with about half the sugar.
Fiber can also help slow how quickly sugar is absorbed.

Why fiber, and everything else that’s in it →

The next drop.

Spiced Pumpkin Latte

Pumpkin we cook down ourselves with dark brown sugar, cinnamon, ginger, clove and freshly grated nutmeg, over a gentle cold-steeped coffee. Made for the week before Thanksgiving.

What it bringsPumpkin, one of the richest food sources of alpha- and beta-carotene.

  • Light, milky coffee
  • Pumpkin, cinnamon and nutmeg
  • A slow ginger warmth
A kabocha squash, halved on a cutting board
Coffee cherries ripening on the branch
Thai basil in flower
Black sesame seeds
Rice fields from above
Hands holding a frame of capped honeycomb

We make the flavors we wish we could buy: a little unexpected, never a gimmick, with a classic now and then. Founding members help shape what comes next, and the stranger the suggestion, the better.

Freezer notes

“Would eat a full pint. Sad I had to stop.”

Blind taster

“Surprised mostly with how big and bold the flavors are with a more favorable nutrition profile.”

Blind taster

“Thick in all the right ways.”

Blind taster

“I expect always that ice cream isn’t going to be good for you, hearing about fiber, protein, etc. felt like a bonus.”

Blind taster

“Could see this being a staple in my freezer.”

Blind taster

“Fiber! I didn’t know fiber is not considered in other ice creams. The lower sugar is a big plus.”

Blind taster

“Such strong flavors, without so much sugar.”

Blind taster

Your freezer’s calling.

We’re launching Senza with a small group of founding members. Join us for our first three drops, featuring six flavors across November and December, and help shape what comes next.

Three drops. Six pints. $84 total.

The founding round is full. Join the list for round two and you’ll hear first.

Reserve your founding spot Join the list

No payment until your spot is confirmed.
Not ready? Keep me posted